Prepared for Ola · M&M African Kitchen & Bar
One prepaid seat. Four rooms in one night. A black car that waits — booked before anyone leaves the house.
People still want the night out. What stops them is the friction in the middle — who drives, where do we park, how do we get home, do we even have a plan. So they stay in, or they do one stop and go home early. Every room on this route is fighting that same thing on the same nights.
Friday is the pilot night: the kitchen is open noon to midnight, and it's the club window that has already sold. Saturday (open to 10 PM) works just as well — it's ready the moment Friday proves out. No schedule change needed on our end.
Seated group dinner — a fixed menu built for a table of 13, priced and prepaid before the car leaves the lot. Jollof, suya, small chops. This is the anchor: the night is named after your room and starts in it, every single time it runs.
Group tasting on the square. This is the leg that makes the package feel like an occasion instead of a bar crawl — and it's the one that gets couples and birthday groups to buy, not just the usual club crowd. Messina Hof in Grapevine is the alternate if McKinney won't do an evening slot.
Thirteen people walk in together at a known time, already fed, already drinking, already in a good mood — and already counted. The room can hold a table for them because it knows the headcount three days out. The pilot runs with one club — the room whose owner you trust most. Rotation starts once run one sells, so no single owner carries the route alone.
The last stop is where the margin is, and it's the one nobody can reach without a car. We ran exactly this at Ngemi Dallas — separate late venue, 11 PM–4 AM, its own ticket. The route delivers a full vehicle to the door instead of hoping people find it.
Nobody stands outside at 3 AM with a phone in their hand watching a price surge. That single fact is what people are actually buying.
These are our current live rates, already running on the Sherehe routes. The route needs roughly eight hours of vehicle time, which is two 4-hour blocks.
| Vehicle | Rate | Seats | Per seat / block | Full route, per seat | Use it for |
|---|---|---|---|---|---|
| Sprinter shuttle | $1,500 / 4 hr | 13 | $115 | $230 | The route itself. Only vehicle where the seat math works. |
| Private SUV | $1,000 / 4 hr | 6 | $167 | $334 | The upsell. One group buys the car outright — birthdays, couples, VIP. |
| Shared seat | $129–149 / seat | 6–13 | — | — | Existing club-only round trip. Proven. This is what we scale up from. |
The answer on vehicles: the Sprinter is the unit. At 13 seats it's the only configuration that puts a full-night black car under $250 a head, and 13 is also the right number to walk into a club with. The SUV isn't a cheaper option — it's a more expensive one people will happily pay for when it's their party. Sell the Sprinter, upsell the SUV.
The pricing rule is fixed: total cost per head, plus 20%, rounded to the nearest 50-or-99 price point — $399, $449 or $499. Transport and tasting are real numbers off our live rate card; dinner and covers pick the point once you and the club owners give us your numbers. Every venue keeps its own take in full — the margin sits only on the coordination.
Three worked scenarios under the fixed pricing rule. Transport ($230) and tasting ($35) are constant; dinner and covers move the point. The route only runs sold out — 13 prepaid seats — so these are the only two outcomes: this table, or nothing spent.
| Scenario | Dinner | Covers + late | Cost / head | Seat price | Profit / head | Profit / run |
|---|---|---|---|---|---|---|
| Lean | $30 | $25 | $320 | $399 | $79 | $1,027 |
| Mid | $50 | $45 | $360 | $449 | $89 | $1,157 |
| Premium | $70 | $65 | $400 | $499 | $99 | $1,287 |
At one route per week that's $4,100–5,100 a month in coordination profit at full seats — on top of what every venue on the route bills its own guests. A second Sprinter, or adding Saturday, doubles it. The private-SUV upsell prices by the same rule and stacks on top. Downside is capped by design: no sell-out, no run, no spend.
The clock starts the moment you say go. The winery leg is ours — we're taking that conversation ourselves, starting now.
Read it, poke holes in it, call us.
Green light, your per-head menu number, and intros to the two club owners. That's everything we need from you to start the clock.
We lock cover and table minimum with the club, land the tasting slot, and build the checkout page on the same rails as your online ordering.
Sales open with the buyout as the headline — book the whole car for your crew — and single seats as the fill. Just over two weeks of runway, enough time for groups to plan, invite, and commit. Promo runs across the same channels that already move your ordering.
13 of 13 prepaid, or the run rolls one week and every buyer keeps their seat. Nobody opens on spec, nobody eats a loss.
4:30 PM seating at M&M, full Sprinter, four rooms, home by 3:30. Run one is seeded to sell out — your regulars, our lists, any birthday crew already booking — and we film the night, with everyone's consent. Every route after this one sells with real footage instead of a pitch page.
One price, one menu, no ordering at the table. We already run the M&M site and the order pipeline — give us the number and the checkout page for seats is on us, same rails as online ordering.
Say yes by Tuesday, September 8 — we lock terms Wednesday and prebooking opens Thursday. Friday is the pilot night — kitchen's open to midnight and the club leg has already sold on Fridays. Saturday (open to 10 PM) is ready the moment Friday proves out.
The one you trust most — make the introduction by Tuesday and we take the conversation from there. They give us a cover, a table minimum, and a slot, nothing else. The second club joins the rotation once run one sells. The winery is not your problem: that leg is ours and we're already on it.
One vehicle, 13 seats, one night. If it doesn't sell out we've spent nothing, buyers keep their seats and it rolls a week. If it does, we run it weekly and add a second car.